May 24, 2022 | Branding, Business
There are many reasons why a customer may elect to do business with your company. Perhaps you are the most affordable option or the most convenient. Maybe it’s because of your brand’s prestige. No matter what brings them to your business the first time, what will keep...
Apr 28, 2022 | Branding, Social Media
When you think of the social media platforms, maybe Snapchat isn’t the first to come to mind, but with 319 million daily users and a revenue of $1.3 Billion, they’re not exactly a small player. One would think, with so much at stake, that their social media team would...
Apr 21, 2022 | Branding, Segmentation, Style
Our society is growing more diverse year to year. According to the U.S. Census, the “chance that two people, chosen at random, are of different race or ethnicity groups has increased since 2010.” Being able to speak to this multicultural audience will, of course,...
Apr 13, 2022 | Branding, Consultant, Visual Design
If I were to mention psychological schools of thought, you wouldn’t necessarily think of how it applies to branding, right? But there is one, Gestalt Psychology, that definitely has a place in the development of some very recognizable brands. According to the American...
Apr 8, 2022 | Branding, Consultant, Marketing, Segmentation
The importance of understanding your customer base is crucial to developing marketing communications that accurately speak to your audience. In order for a customer to be moved to make a purchase or utilize a service, whether it is consciously or a subconsciously,...
Nov 21, 2021 | Branding, Startups
We are in the age of the startup. Across industries, innovative companies are popping up, disrupting the status quo, and bringing to market a bevy of solutions that inherently make life and business easier. Thinking this globally can be exhausting and funding startups...
