May 24, 2022 | Business, Consultant, Digital, Print Design
Call me old-fashioned but I think print marketing is such a rewarding way to experience a brand’s message. There is something so delightful in being able to touch and interact with a quality printed piece, especially when it has luxury finishes and unique folds and...
May 24, 2022 | Branding, Business
There are many reasons why a customer may elect to do business with your company. Perhaps you are the most affordable option or the most convenient. Maybe it’s because of your brand’s prestige. No matter what brings them to your business the first time, what will keep...
May 24, 2022 | Business, Consultant, Pricing
Setting a price for your product(s) is already a difficult task. What is too high? What is too low? You want to assert your product’s value without pushing beyond the limit of what people are willing to pay. That in and of itself is hard, but throw in a price-checking...
May 6, 2022 | Business, Consultant, Marketing
Understanding the digital marketing environment in which your brand will live is very important, but what exactly does it consist of? According to authors Dave Chaffey and Fiona Ellis-Chadwick, “The (digital) marketing environment involves two major elements: 1)...
Apr 27, 2022 | Business, Marketing, Startups
The threat of Covid-19 spread ferociously throughout the globe, leaving us vulnerable to not only a virus but a seemingly endless domino effect of supply chain issues. This caused many logistical nightmares for businesses, municipalities, and more, exposing how...
Apr 6, 2022 | Business, Consultant, Customer Experience, Customer Journey, Marketing
When was the last time you saw an ad for a completely new-to-you product and without any hesitation, you just went ahead and clicked “Buy Now”. I’ll admit that this only really happens to me in the impulse buy tunnel of TJ Maxx/Homegoods (gets me every time). In...
