I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful performance. Maria was full of wonderful insights. Check out the interview below.
Maria was kind enough to share with me a book title that she thinks is a great resource for B2B Marketing, Renegade Marketing: 12 Steps to Beating Unbeatable B2B Brands. I didn’t hesitate at all, and my copy is on it’s way to me!