May 24, 2022 | Business, Consultant, Digital, Print Design
Call me old-fashioned but I think print marketing is such a rewarding way to experience a brand’s message. There is something so delightful in being able to touch and interact with a quality printed piece, especially when it has luxury finishes and unique folds and...
May 24, 2022 | Business, Consultant, Pricing
Setting a price for your product(s) is already a difficult task. What is too high? What is too low? You want to assert your product’s value without pushing beyond the limit of what people are willing to pay. That in and of itself is hard, but throw in a price-checking...
May 6, 2022 | Business, Consultant, Marketing
Understanding the digital marketing environment in which your brand will live is very important, but what exactly does it consist of? According to authors Dave Chaffey and Fiona Ellis-Chadwick, “The (digital) marketing environment involves two major elements: 1)...
Apr 13, 2022 | Branding, Consultant, Visual Design
If I were to mention psychological schools of thought, you wouldn’t necessarily think of how it applies to branding, right? But there is one, Gestalt Psychology, that definitely has a place in the development of some very recognizable brands. According to the American...
Apr 8, 2022 | Branding, Consultant, Marketing, Segmentation
The importance of understanding your customer base is crucial to developing marketing communications that accurately speak to your audience. In order for a customer to be moved to make a purchase or utilize a service, whether it is consciously or a subconsciously,...
Apr 6, 2022 | Business, Consultant, Customer Experience, Customer Journey, Marketing
When was the last time you saw an ad for a completely new-to-you product and without any hesitation, you just went ahead and clicked “Buy Now”. I’ll admit that this only really happens to me in the impulse buy tunnel of TJ Maxx/Homegoods (gets me every time). In...
