Apr 13, 2022 | Branding, Consultant, Visual Design
If I were to mention psychological schools of thought, you wouldn’t necessarily think of how it applies to branding, right? But there is one, Gestalt Psychology, that definitely has a place in the development of some very recognizable brands. According to the American...
Nov 19, 2021 | Marketing, Visual Design, Web Design
Exploring Website Trends that have Died and Shouldn’t be Resurrected Websites are so commonplace in our modern society that it’s hard to imagine that they’ve only been around for 30 years. During that time, we’ve seen a lot of website trends disappear, some with...
Sep 15, 2021 | Visual Design
A brief guide to the top three visual design elements In my work as a design consultant, whether it has been collaborating with marketing departments or clients directly, I have noticed a clear pattern. Most people find it difficult to articulate their creative...
Aug 30, 2021 | Marketing, Startups, Visual Design
Design is sexy. I’ll be the first to admit that. It draws eyeballs to messaging, can help explain novel and complex business ideas, and can turn even the most boring of pitch decks into something engaging. That being said, to ensure that your visuals have the most...
