Jun 21, 2022 | Customer Experience, Marketing, Personal, Segmentation, Trends
Our social media feeds are curated based on our “algorithms,” our TVs offer us tailored recommendations on what we should watch, and stores can even predict what we want to buy along with another item. Receiving personalized attention is always nice from a consumer...
May 27, 2022 | Digital, Marketing, Startups
I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful...
May 6, 2022 | Business, Consultant, Marketing
Understanding the digital marketing environment in which your brand will live is very important, but what exactly does it consist of? According to authors Dave Chaffey and Fiona Ellis-Chadwick, “The (digital) marketing environment involves two major elements: 1)...
Apr 27, 2022 | Business, Marketing, Startups
The threat of Covid-19 spread ferociously throughout the globe, leaving us vulnerable to not only a virus but a seemingly endless domino effect of supply chain issues. This caused many logistical nightmares for businesses, municipalities, and more, exposing how...
Apr 8, 2022 | Branding, Consultant, Marketing, Segmentation
The importance of understanding your customer base is crucial to developing marketing communications that accurately speak to your audience. In order for a customer to be moved to make a purchase or utilize a service, whether it is consciously or a subconsciously,...
Apr 6, 2022 | Business, Consultant, Customer Experience, Customer Journey, Marketing
When was the last time you saw an ad for a completely new-to-you product and without any hesitation, you just went ahead and clicked “Buy Now”. I’ll admit that this only really happens to me in the impulse buy tunnel of TJ Maxx/Homegoods (gets me every time). In...
