Feb 28, 2024 | Branding, Business, Customer Experience, Digital, Marketing, Print Design, Web Design
In the competitive arena of tradeshows, where businesses from across the globe converge to showcase their innovations and forge new connections, the significance of well-designed and branded assets cannot be overstated. From eye-catching displays to premium marketing...
Jun 21, 2022 | Customer Experience, Marketing, Personal, Segmentation, Trends
Our social media feeds are curated based on our “algorithms,” our TVs offer us tailored recommendations on what we should watch, and stores can even predict what we want to buy along with another item. Receiving personalized attention is always nice from a consumer...
May 27, 2022 | Digital, Marketing, Startups
I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful...
May 6, 2022 | Business, Consultant, Marketing
Understanding the digital marketing environment in which your brand will live is very important, but what exactly does it consist of? According to authors Dave Chaffey and Fiona Ellis-Chadwick, “The (digital) marketing environment involves two major elements: 1)...
Apr 27, 2022 | Business, Marketing, Startups
The threat of Covid-19 spread ferociously throughout the globe, leaving us vulnerable to not only a virus but a seemingly endless domino effect of supply chain issues. This caused many logistical nightmares for businesses, municipalities, and more, exposing how...
Apr 8, 2022 | Branding, Consultant, Marketing, Segmentation
The importance of understanding your customer base is crucial to developing marketing communications that accurately speak to your audience. In order for a customer to be moved to make a purchase or utilize a service, whether it is consciously or a subconsciously,...
