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Thoughts

A Chat with Maria Lobato, CMO of LUMU Technologies

A Chat with Maria Lobato, CMO of LUMU Technologies

I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful...

Print Design has a new enemy and it’s not digital design

Print Design has a new enemy and it’s not digital design

Call me old-fashioned but I think print marketing is such a rewarding way to experience a brand’s message. There is something so delightful in being able to touch and interact with a quality printed piece, especially when it has luxury finishes and unique folds and...

Customer Experience Standouts – Restaurant Edition

Customer Experience Standouts – Restaurant Edition

There are many reasons why a customer may elect to do business with your company. Perhaps you are the most affordable option or the most convenient. Maybe it’s because of your brand’s prestige. No matter what brings them to your business the first time, what will keep...

The Art of Pricing in the Age of Price Checking

The Art of Pricing in the Age of Price Checking

Setting a price for your product(s) is already a difficult task. What is too high? What is too low? You want to assert your product’s value without pushing beyond the limit of what people are willing to pay. That in and of itself is hard, but throw in a price-checking...

Digital Marketing Environments and How to Analyze Them

Digital Marketing Environments and How to Analyze Them

Understanding the digital marketing environment in which your brand will live is very important, but what exactly does it consist of? According to authors Dave Chaffey and Fiona Ellis-Chadwick, “The (digital) marketing environment involves two major elements: 1)...

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