Thoughts
Reasons to Rebrand: How to know if it’s time to readdress your branding.
Has Your Business Outgrown Its Brand? In the dynamic landscape of business, staying relevant means knowing when it's time for a change. As businesses evolve, their brands must keep pace to reflect their current mission, vision, and audience. This leads to the...
Spring Cleaning For Your Brand: A Comprehensive Guide to Refresh and Revitalize Your Branding
As the seasons change, bringing new life and energy, it's the perfect time to infuse your brand with a breath of fresh air. Spring cleaning isn't just for your home or office; it's a crucial process for refreshing your branding, ensuring your business remains...
Maximizing Tradeshow Impact with Well-Designed Brand Assets: A Comprehensive Guide
In the competitive arena of tradeshows, where businesses from across the globe converge to showcase their innovations and forge new connections, the significance of well-designed and branded assets cannot be overstated. From eye-catching displays to premium marketing...
Welcome to Generation Personalization: The Need for Unique Marketing Messages
Our social media feeds are curated based on our “algorithms,” our TVs offer us tailored recommendations on what we should watch, and stores can even predict what we want to buy along with another item. Receiving personalized attention is always nice from a consumer...
A Chat with Maria Lobato, CMO of LUMU Technologies
I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful...
Print Design has a new enemy and it’s not digital design
Call me old-fashioned but I think print marketing is such a rewarding way to experience a brand’s message. There is something so delightful in being able to touch and interact with a quality printed piece, especially when it has luxury finishes and unique folds and...
Customer Experience Standouts – Restaurant Edition
There are many reasons why a customer may elect to do business with your company. Perhaps you are the most affordable option or the most convenient. Maybe it’s because of your brand’s prestige. No matter what brings them to your business the first time, what will keep...
The Art of Pricing in the Age of Price Checking
Setting a price for your product(s) is already a difficult task. What is too high? What is too low? You want to assert your product’s value without pushing beyond the limit of what people are willing to pay. That in and of itself is hard, but throw in a price-checking...
Digital Marketing Environments and How to Analyze Them
Understanding the digital marketing environment in which your brand will live is very important, but what exactly does it consist of? According to authors Dave Chaffey and Fiona Ellis-Chadwick, “The (digital) marketing environment involves two major elements: 1)...
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