Thoughts
Welcome to Generation Personalization: The Need for Unique Marketing Messages
Our social media feeds are curated based on our “algorithms,” our TVs offer us tailored recommendations on what we should watch, and stores can even predict what we want to buy along with another item. Receiving personalized attention is always nice from a consumer...
A Chat with Maria Lobato, CMO of LUMU Technologies
I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful...
Print Design has a new enemy and it’s not digital design
Call me old-fashioned but I think print marketing is such a rewarding way to experience a brand’s message. There is something so delightful in being able to touch and interact with a quality printed piece, especially when it has luxury finishes and unique folds and...
Customer Experience Standouts – Restaurant Edition
There are many reasons why a customer may elect to do business with your company. Perhaps you are the most affordable option or the most convenient. Maybe it’s because of your brand’s prestige. No matter what brings them to your business the first time, what will keep...
The Art of Pricing in the Age of Price Checking
Setting a price for your product(s) is already a difficult task. What is too high? What is too low? You want to assert your product’s value without pushing beyond the limit of what people are willing to pay. That in and of itself is hard, but throw in a price-checking...
Digital Marketing Environments and How to Analyze Them
Understanding the digital marketing environment in which your brand will live is very important, but what exactly does it consist of? According to authors Dave Chaffey and Fiona Ellis-Chadwick, “The (digital) marketing environment involves two major elements: 1)...
Oh Crap!chat: A Look Into How a Social Media Platform Got It Very, Very Wrong
When you think of the social media platforms, maybe Snapchat isn’t the first to come to mind, but with 319 million daily users and a revenue of $1.3 Billion, they’re not exactly a small player. One would think, with so much at stake, that their social media team would...
How a Supply Chain Shortage Sparked a Flood of New Businesses
The threat of Covid-19 spread ferociously throughout the globe, leaving us vulnerable to not only a virus but a seemingly endless domino effect of supply chain issues. This caused many logistical nightmares for businesses, municipalities, and more, exposing how...
Multicultural Does Not Mean Stereotypical
Our society is growing more diverse year to year. According to the U.S. Census, the “chance that two people, chosen at random, are of different race or ethnicity groups has increased since 2010.” Being able to speak to this multicultural audience will, of course,...
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