May 27, 2022 | Digital, Marketing, Startups
I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful...
Apr 27, 2022 | Business, Marketing, Startups
The threat of Covid-19 spread ferociously throughout the globe, leaving us vulnerable to not only a virus but a seemingly endless domino effect of supply chain issues. This caused many logistical nightmares for businesses, municipalities, and more, exposing how...
Nov 21, 2021 | Branding, Startups
We are in the age of the startup. Across industries, innovative companies are popping up, disrupting the status quo, and bringing to market a bevy of solutions that inherently make life and business easier. Thinking this globally can be exhausting and funding startups...
Nov 6, 2021 | Higher Ed, Startups
Why institutions are embracing technology to make learning fair Since the dawn of man, humans have found ways to teach one another how to survive. Sometimes these skills literally focused on survival methods, such as how to hunt or build fires, but as civilization...
Sep 2, 2021 | Business, Marketing, Startups
How Dollar Shave Club went from startup to unicorn exit by swimming just beyond the competition I want you to go back in time almost a decade ago to March 6, 2012. That was when razor startup Dollar Shave Club released its first marketing video. The title of...
Aug 30, 2021 | Marketing, Startups, Visual Design
Design is sexy. I’ll be the first to admit that. It draws eyeballs to messaging, can help explain novel and complex business ideas, and can turn even the most boring of pitch decks into something engaging. That being said, to ensure that your visuals have the most...
