Jun 21, 2022 | Customer Experience, Marketing, Personal, Segmentation, Trends
Our social media feeds are curated based on our “algorithms,” our TVs offer us tailored recommendations on what we should watch, and stores can even predict what we want to buy along with another item. Receiving personalized attention is always nice from a consumer...
May 24, 2022 | Branding, Business
There are many reasons why a customer may elect to do business with your company. Perhaps you are the most affordable option or the most convenient. Maybe it’s because of your brand’s prestige. No matter what brings them to your business the first time, what will keep...
Apr 8, 2022 | Branding, Consultant, Marketing, Segmentation
The importance of understanding your customer base is crucial to developing marketing communications that accurately speak to your audience. In order for a customer to be moved to make a purchase or utilize a service, whether it is consciously or a subconsciously,...
Nov 21, 2021 | Branding, Startups
We are in the age of the startup. Across industries, innovative companies are popping up, disrupting the status quo, and bringing to market a bevy of solutions that inherently make life and business easier. Thinking this globally can be exhausting and funding startups...
Nov 19, 2021 | Marketing, Visual Design, Web Design
Exploring Website Trends that have Died and Shouldn’t be Resurrected Websites are so commonplace in our modern society that it’s hard to imagine that they’ve only been around for 30 years. During that time, we’ve seen a lot of website trends disappear, some with...
