May 24, 2022 | Branding, Business
There are many reasons why a customer may elect to do business with your company. Perhaps you are the most affordable option or the most convenient. Maybe it’s because of your brand’s prestige. No matter what brings them to your business the first time, what will keep...
Apr 6, 2022 | Business, Consultant, Customer Experience, Customer Journey, Marketing
When was the last time you saw an ad for a completely new-to-you product and without any hesitation, you just went ahead and clicked “Buy Now”. I’ll admit that this only really happens to me in the impulse buy tunnel of TJ Maxx/Homegoods (gets me every time). In...
