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Why YouTube Bumper videos are a good option for growing your brand

No doubt, one of the primary marketing objectives of any startup is to increase awareness of their brand. This is no small task, but it can be done through a variety of avenues. If the goal happens to be brand awareness and the intention is to reach a wide audience, Bumper Ads, offered by YouTube, could be a great option.

These ads, with their up-to-6-second format, cater to shrinking attention spans while capitalizing on the captive viewers of existing YouTube content. Additionally, Bumper Ads are a non-skippable format, which, though not a guarantee, can increase the odds that you’ll have the audience’s full attention for the entire video.

Bumper ads are a great way of raising awareness of your brand without incurring too much cost, since the bidding strategy for this type of campaign is in CPM (cost per 1,000 impressions). This is the most cost-effective way of launching a video ad on YouTube’s platform and through Google Video Partners.

Here is an example of a well-executed bumper ad for Burn energy drink.

There are a few key things to keep in mind to make sure your Bumper Ad campaign is successful.

Focus on a singular message.

Your time is very limited. Trying to say too much is a detriment. Keep it simple and memorable.

Reinforce the message through video and audio.

Make the most of your 6-second moving canvas by including your logo, product image, easy to red text and attention-grabbing audio.

Don’t overwhelm the viewer.

Though you want to combine various elements, you also want to make sure the viewer is absorbing your message. Make sure your elements work in harmony and not against each other.

To find out more about Bumper Ads and YouTube’s other video advertising formats, click here.