Thoughts
Oh My Gestalt! A look at brands that use the bigger picture methodology in design
If I were to mention psychological schools of thought, you wouldn’t necessarily think of how it applies to branding, right? But there is one, Gestalt Psychology, that definitely has a place in the development of some very recognizable brands. According to the American...
Understanding what motivates your target audience
The importance of understanding your customer base is crucial to developing marketing communications that accurately speak to your audience. In order for a customer to be moved to make a purchase or utilize a service, whether it is consciously or a subconsciously,...
7th Time’s a Charm: Understanding the Customer’s Journey is Not a Direct Path to Purchase
When was the last time you saw an ad for a completely new-to-you product and without any hesitation, you just went ahead and clicked “Buy Now”. I’ll admit that this only really happens to me in the impulse buy tunnel of TJ Maxx/Homegoods (gets me every time). In...
Five Reasons Building A Brand Can Grow Your Startup
We are in the age of the startup. Across industries, innovative companies are popping up, disrupting the status quo, and bringing to market a bevy of solutions that inherently make life and business easier. Thinking this globally can be exhausting and funding startups...
Rest in Pixels
Exploring Website Trends that have Died and Shouldn't be Resurrected Websites are so commonplace in our modern society that it’s hard to imagine that they’ve only been around for 30 years. During that time, we’ve seen a lot of website trends disappear, some with very...
To be or not to be… Accessible
That is no longer a question. In our current society, there is a greater focus on website accessibility. The federal government instituted the Americans with Disabilities Act in 1990, and I would not be surprised if it wasn’t soon amended to include accessibility in...
Adopting Adapting in Higher Ed
Why institutions are embracing technology to make learning fair Since the dawn of man, humans have found ways to teach one another how to survive. Sometimes these skills literally focused on survival methods, such as how to hunt or build fires, but as civilization...
Let’s Talk About How to Talk about Design
A brief guide to the top three visual design elements In my work as a design consultant, whether it has been collaborating with marketing departments or clients directly, I have noticed a clear pattern. Most people find it difficult to articulate their creative...
Give Your Startup Brand a Bump Without Taking a Hit
Why YouTube Bumper videos are a good option for growing your brand No doubt, one of the primary marketing objectives of any startup is to increase awareness of their brand. This is no small task, but it can be done through a variety of avenues. If the goal happens to...
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