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Thoughts

How a Supply Chain Shortage Sparked a Flood of New Businesses

How a Supply Chain Shortage Sparked a Flood of New Businesses

The threat of Covid-19 spread ferociously throughout the globe, leaving us vulnerable to not only a virus but a seemingly endless domino effect of supply chain issues. This caused many logistical nightmares for businesses, municipalities, and more, exposing how...

Multicultural Does Not Mean Stereotypical

Multicultural Does Not Mean Stereotypical

Our society is growing more diverse year to year. According to the U.S. Census, the “chance that two people, chosen at random, are of different race or ethnicity groups has increased since 2010.” Being able to speak to this multicultural audience will, of course,...

Understanding what motivates your target audience

Understanding what motivates your target audience

The importance of understanding your customer base is crucial to developing marketing communications that accurately speak to your audience. In order for a customer to be moved to make a purchase or utilize a service, whether it is consciously or a subconsciously,...

Five Reasons Building A Brand Can Grow Your Startup

Five Reasons Building A Brand Can Grow Your Startup

We are in the age of the startup. Across industries, innovative companies are popping up, disrupting the status quo, and bringing to market a bevy of solutions that inherently make life and business easier. Thinking this globally can be exhausting and funding startups...

Rest in Pixels

Rest in Pixels

Exploring Website Trends that have Died and Shouldn't be Resurrected Websites are so commonplace in our modern society that it’s hard to imagine that they’ve only been around for 30 years. During that time, we’ve seen a lot of website trends disappear, some with very...

To be or not to be… Accessible

To be or not to be… Accessible

That is no longer a question. In our current society, there is a greater focus on website accessibility. The federal government instituted the Americans with Disabilities Act in 1990, and I would not be surprised if it wasn’t soon amended to include accessibility in...

Adopting Adapting in Higher Ed

Adopting Adapting in Higher Ed

Why institutions are embracing technology to make learning fair Since the dawn of man, humans have found ways to teach one another how to survive. Sometimes these skills literally focused on survival methods, such as how to hunt or build fires, but as civilization...

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