May 6, 2022 | Business, Consultant, Marketing
Understanding the digital marketing environment in which your brand will live is very important, but what exactly does it consist of? According to authors Dave Chaffey and Fiona Ellis-Chadwick, “The (digital) marketing environment involves two major elements: 1)...
Apr 28, 2022 | Branding, Social Media
When you think of the social media platforms, maybe Snapchat isn’t the first to come to mind, but with 319 million daily users and a revenue of $1.3 Billion, they’re not exactly a small player. One would think, with so much at stake, that their social media team would...
Apr 27, 2022 | Business, Marketing, Startups
The threat of Covid-19 spread ferociously throughout the globe, leaving us vulnerable to not only a virus but a seemingly endless domino effect of supply chain issues. This caused many logistical nightmares for businesses, municipalities, and more, exposing how...
Apr 21, 2022 | Branding, Segmentation, Style
Our society is growing more diverse year to year. According to the U.S. Census, the “chance that two people, chosen at random, are of different race or ethnicity groups has increased since 2010.” Being able to speak to this multicultural audience will, of course,...
Apr 13, 2022 | Branding, Consultant, Visual Design
If I were to mention psychological schools of thought, you wouldn’t necessarily think of how it applies to branding, right? But there is one, Gestalt Psychology, that definitely has a place in the development of some very recognizable brands. According to the American...
