Aug 5, 2024 | Uncategorized
Has Your Business Outgrown Its Brand? In the dynamic landscape of business, staying relevant means knowing when it’s time for a change. As businesses evolve, their brands must keep pace to reflect their current mission, vision, and audience. This leads to the...
Mar 26, 2024 | Uncategorized
As the seasons change, bringing new life and energy, it’s the perfect time to infuse your brand with a breath of fresh air. Spring cleaning isn’t just for your home or office; it’s a crucial process for refreshing your branding, ensuring your...
Feb 28, 2024 | Branding, Business, Customer Experience, Digital, Marketing, Print Design, Web Design
In the competitive arena of tradeshows, where businesses from across the globe converge to showcase their innovations and forge new connections, the significance of well-designed and branded assets cannot be overstated. From eye-catching displays to premium marketing...
Jun 21, 2022 | Customer Experience, Marketing, Personal, Segmentation, Trends
Our social media feeds are curated based on our “algorithms,” our TVs offer us tailored recommendations on what we should watch, and stores can even predict what we want to buy along with another item. Receiving personalized attention is always nice from a consumer...
May 27, 2022 | Digital, Marketing, Startups
I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful...