Jun 21, 2022 | Customer Experience, Marketing, Personal, Segmentation, Trends
Our social media feeds are curated based on our “algorithms,” our TVs offer us tailored recommendations on what we should watch, and stores can even predict what we want to buy along with another item. Receiving personalized attention is always nice from a consumer...
May 27, 2022 | Digital, Marketing, Startups
I recently had the chance to sit with Maria Lobato, the Chief Marketing Officer for Series A-funded, Miami-based cybersecurity startup, LUMU. We spoke about marketing from a startup lens, the Miami tech scene, and what metrics she feels best gauge successful...
May 24, 2022 | Business, Consultant, Digital, Print Design
Call me old-fashioned but I think print marketing is such a rewarding way to experience a brand’s message. There is something so delightful in being able to touch and interact with a quality printed piece, especially when it has luxury finishes and unique folds and...
May 24, 2022 | Branding, Business
There are many reasons why a customer may elect to do business with your company. Perhaps you are the most affordable option or the most convenient. Maybe it’s because of your brand’s prestige. No matter what brings them to your business the first time, what will keep...
May 24, 2022 | Business, Consultant, Pricing
Setting a price for your product(s) is already a difficult task. What is too high? What is too low? You want to assert your product’s value without pushing beyond the limit of what people are willing to pay. That in and of itself is hard, but throw in a price-checking...
